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How to Connect Google Services to your WordPress website via Site Kit by Google plugin (2min. read)


Last updated on July 17, 2020

Site Kit by Google plugin was launched by Google in 2019 and it consolidates the connection effort and web performance dashboard from several key Google services that every webmasters or online entrepreneurs will need (or are existingly using), into one single view – that’s inside your WordPress dashboard where you work on everyday.

There are reviews on the pros and cons online about this plugin, but in my personal opinion the pros way outweighs the cons – that the data presented on the WordPress dashboards are not enough. Yes, it is a fact that space is limited for depth of data, but you can always go back to individual Google Services for deeper analysis.

How to setup Site Kit by Google plugin?

The steps are very simple.

To install from within WordPress dashboard:-

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

You will first be asked to connect to your Search Console. If you haven’t have one, just set it up during the process, as it’s mandatory. For Google Adsense, and others, it’s optional and can be connected later.

During the connection of each Google Services, you will be asked to sign-in to Google Account, just ensure to sign-in with the account that has admin access or used to create your Google Services. Give all the permissions required by Site Kit, and you will be connected in no time.

If you need to install it manually, just download it from WordPress and follow the installation steps there.

Site Kit by Google plugin - Settings view of all connected services
Settings view of all connected services

For starters, this is just a perfect plugin to save time and have key metrics all-in-one view for your website general performance. The Google services (and its attributes) that it connects are:-

Search Console

Site Kit - Search Console
SEO-related and Organic Search Impression and Traffic data

PageSpeed Insights

Site Kit - PageSpeed Insights
Page Load speed on Mobile & Desktop

Google Analytics

Site Kit - Google Analytic Site Overview
Overview of your Traffic Channels

Google Adsense

For Adsense publishers, it will display your Ad Impressions, Earnings and Revenue per mille (RPM) that’s the estimated earnings that accrue for every 1000 impressions received.

Google Optimize

A service that allows you to drag & modify contents and layouts on your website to experiment and optimize.

Google Tag Manager

A service that allows non-tech guys to insert and modify codes on the website without coding knowledge. It will only requires one-time insertion of the Container tracking code.

This plugin makes its way into my new list of free WordPress plugins for all your website needs!

Moreover, connecting Google Services using a plugin developed by Google itself like Site Kit would be more promising in term of it being free, compatible and updated, with the assumption that Google would want all its suite of products to be plug&play ready.

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