Last updated on August 7, 2020
The art and science of SEO technical writing lies in your content writing. An SEO article that is optimized for readers experience goes a long way.
When SEO became popular, webmasters took a turn to hire writers that specializes in this skillset. And you already know what came next… yes, keyword stuffing (which no longer works).
Today, Google’s algorithm is much more advanced than ever, but its search engine ultimate purpose never changed, which is to bring the best search experience to users – and this includes the experience upon landing on the article or post.
Know your audience
Heard of buyer persona? That’s a persona for your potential or actual buying customers.
If you have a robust Content Strategy, you can even have Audience Persona, and Negative Persona. Audience Persona is most needed if your business model doesn’t involves buying or transaction online.
Dissect the online behaviours, personalities, and traits of each personas. With that, you will be clear when writing to different audience in different stages of the buying journey.
Research keywords that your persona groups will search
After knowing your targetted persona groups, ask yourself, what would these people search? What will they possibly look for on Search Engines, that could lead to your product or services.
Don’t bother anymore with buying keywords or product keywords like “iphone X” or “digital marketing courses”, unless you want to compete with Amazon, Lazada or established authoritative websites.
Dig deeper into the psychology of your target audiences. Compile a list, and get further actual relevant search datas from keyword.io tool which is a free tool.
Have a basic outline with H2 and H3 subheaders
With the keyword research, you should have better ideas of what users look for on search.
Having relevant keywords on H2 and H3 helps in search engines, but also helps your readers to understand the subtopics of your posts.
WordPress current content editor makes it so simple with blocks.
Write for mobile readers
Ever seen blogposts or articles that are difficult to read with lengthy paragraphs? And that’s most likely true when you read it on your mobile phone…
If you are reading this paragraph now with your mobile phone, the length is about 5-6 lines, which is the most optimal for a mobile readers’ eyes. Any longer it’s just difficult to follow the lines and breaks in sentences.
The length above translates to a 3-lines paragraph when writing on desktop. That’s the ideal and maximum length you should write per paragraph for mobile viewers.
Complement your words with images
Buzzsumo found that an image per 75-100 words is optimal and it will help in getting social media shares.
It doesn’t matter how many images to use, but find a sweet spot for your readers’ experience.
Meta Tags for the Title and Description
Make sure you deliberately write the Title and Description for the post Meta Tags. What this means is to tell search engines like Google what Title and Summary to show on Search Engine Result Page (SERP) and how you want it to be displayed when sharing on social media.
If you don’t, search engine will usually pick a paragraph or snippet from your post randomly. It will look awkward and affect your Organic Clickthrough Rate.
For WordPress webmasters, this is easily taken care of with plugins.
If you are just starting out an online business or blogging, and is not ready to hire an in-house content writer, you can outsource your website content writing at only a fraction of the cost agency would charge.