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Connect Google Analytics to my WordPress website using Site Kit by Google plugin (2min. read)


Last updated on July 17, 2020

Before you proceed on, you should already have a Google Analytics and Search Console setup. If you haven’t, setup your Google Analytics in 5 minutes and Search Console in 10minutes!

If your website is not WordPress-based, you might want to implement via Google Tag Manager or consult your webmaster to install the code manually to your website.

For WordPress webmasters, this task is so much simpler. For years, various 3rd party contributors have built WordPress plugins to make it easy enough.

But in 2019, Google itself has released Sitekit by Google WordPress plugin. This “all-in-one” kit not only connects Google Analytics, but also Search Console (SEO-related), PageSpeed Insights (SEO-related), Google Adsense, Google Optimize, and Google Tag Manager to your WordPress website.

Hence, you no longer have to manage, update and maintain multiple plugins, and also no manual coding is required.

And, you get to view data from all Google Services all-in-one-place from within your WordPress dashboard.

Site Kit by Google - Dashboard

Trust me, the steps are very simple.

To install from within WordPress dashboard:-

  1. Visit Plugins > Add New.
  2. Search for Site Kit by Google.
  3. Install and activate the Site Kit by Google plugin.
  4. Connect Site Kit to your Google account. If there are multiple WordPress admins, keep in mind that each admin must connect their own Google account in order to access the plugin.

You will first be asked to connect to your Search Console. If you haven’t have one, just set it up during the process, as it’s mandatory. For Google Adsense, and others, it’s optional and can be connected later.

During the process, you will be asked to sign-in to Google Account, just ensure to sign-in with the account that has admin access or used to create your Google Services (in this case, Google Analytics). Give all the permissions required by Site Kit, and you will be connected in no time.

Be sure to select the correct Google Analytics Property and View.

After you have connected each services, you will see its status. You do not have to connect all immediately.

If you need to install it manually, just download it from WordPress and follow the installation steps there.

Noticed the title of this post is not a “How-to..”? Because anyone can do it now, so go ahead! :-).

For more about Site Kit plugin, read Connecting Google Services to your WordPress website via Site Kit by Google plugin.

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